Ipshita Pal Production House

Ipshita Pal Production House

Promotional Video

A promotional motion graphics piece for a film production studio/company. This piece is similar to the logo animations that you see at the beginning of films that belong to the film production company that has made the film. It showcases the story of the company (IPPH) and what the company stands for through motion graphics and storytelling.

My aim with this project was to create a well-rounded animation that captures the essence of the production house and communicates that this is a film company that is very involved in delivering the best stories out there. 

Initially, I had planned to give it a 2D feel using 2D animation, but through the process of ideation, I used my skills in 3D to create all the elements and the animations in 3D and use sketch material on the objects to render the animation with a 2D look. This allowed me to play around with space and motion even more than I had planned, allowing me to create something really cool!

Aesthetic References

Aesthetic References

Initial Idea

Initial Idea

Storyboards

Storyboards

Music + Heart Rate